Know Which Guests Are Worth Fighting For.
Understand the lifetime value of every guest segment and identify which acquisition channels bring guests who actually come back. Stop spending equally on every guest. Start investing in the ones who compound.
The Problem
Occupancy Isn't the Same as Profitability.
A fully booked hotel in peak season doesn't mean you're winning. If none of those guests ever return, you're paying full acquisition cost every single cycle. OTA guests look identical to direct guests in your calendar — but their long-term value is completely different. Without LTV data, you can't tell which channels are building your business and which ones are just filling rooms.
The Solution
Revenue That
Compounds Over Time.
HotPilot's cohort analytics tracks how guest groups acquired in the same period behave over months and years. Compare lifetime value across channels, seasons, and segments — and allocate your acquisition budget where it produces guests who return, spend more, and refer others.
Features
The Long Game. Measured Precisely.
Every Guest Has a Number. Now You Know It.
HotPilot calculates lifetime value for every guest — total revenue, total stays, average spend per visit, and projected future value. Filter by acquisition channel, segment, nationality, or booking type to see whose LTV is worth the most to your property.
See Who Comes Back — and When They Stop.
Group guests by the period they first stayed and track their return rate month by month. Identify which cohorts retain the best, where guests typically churn, and what interventions have successfully brought guests back in past periods.
OTA vs Direct: Who Really Wins?
An OTA booking might look cheaper to acquire at first glance. But does that guest ever return direct? HotPilot compares lifetime value across every acquisition channel — net of commissions — so you can see the true long-term ROI of each source.
Project Tomorrow's Revenue From Today's Guests.
Based on cohort behaviour and LTV trends, HotPilot projects expected future revenue from your existing guest base — broken down by segment, channel, and time horizon. Plan your acquisition spend with confidence, not guesswork.
Every Guest Has a Number. Now You Know It.
HotPilot calculates lifetime value for every guest — total revenue, total stays, average spend per visit, and projected future value. Filter by acquisition channel, segment, nationality, or booking type to see whose LTV is worth the most to your property.
See Who Comes Back — and When They Stop.
Group guests by the period they first stayed and track their return rate month by month. Identify which cohorts retain the best, where guests typically churn, and what interventions have successfully brought guests back in past periods.
OTA vs Direct: Who Really Wins?
An OTA booking might look cheaper to acquire at first glance. But does that guest ever return direct? HotPilot compares lifetime value across every acquisition channel — net of commissions — so you can see the true long-term ROI of each source.
Project Tomorrow's Revenue From Today's Guests.
Based on cohort behaviour and LTV trends, HotPilot projects expected future revenue from your existing guest base — broken down by segment, channel, and time horizon. Plan your acquisition spend with confidence, not guesswork.
Impact
Numbers That Speak for Themselves
Per guest, segment & channel
Monthly retention grids
Revenue projections
Channel ROI comparison
FAQ
Frequently Asked Questions
Everything you need to know about cohort and LTV analytics.
Online
A cohort is a group of guests who first stayed at your property during the same time period — for example, all guests who first booked in Q3 2024. Cohort analysis tracks how that group behaves over time: who returns in the next quarter, who books again six months later, and who never comes back. This reveals your true retention rate and helps you identify when guests typically churn.
Online
LTV combines a guest's actual historical spend with a projection of future value based on their cohort's retention curve. For guests with a long booking history, the model is highly accurate. For newer guests, it applies the average retention pattern of similar guests acquired through the same channel in the same period.
Online
For OTA-sourced guests, HotPilot deducts the known commission rate from all revenue attributed to that channel — both historical stays and projected future bookings. This gives you a net LTV figure that reflects the true profitability of the relationship.
Online
HotPilot uses all historical reservation data available in the system. If you migrate historical bookings during onboarding, cohort analysis immediately benefits from that full history. New data is added in real time with every new booking.
Online
Yes. LTV scores are available as a segmentation attribute in the Guest Segmentation module. You can create a segment of your top-LTV guests and push them to an exclusive loyalty campaign, or identify At-Risk high-LTV guests and trigger a personalised win-back flow via Marketing Automations.
Build a Guest Base
That Keeps Coming Back.
The hotels that win long-term aren't the ones with the highest occupancy — they're the ones who understand which guests are worth investing in. HotPilot gives you the data to make that call.