Know Where Your Revenue Really Comes From.
HotPilot's Revenue Analytics tracks every booking back to its source — channel, campaign, or touchpoint — so you know exactly what's driving revenue and where to invest next.
The Problem
You're Spending on Marketing
But Flying Blind.
Most hotels know their total revenue. Very few know where it actually comes from. Which channel is bringing your most profitable guests? Is your Google Ads spend generating direct bookings or just subsidising OTAs? Which room types carry the property and which are dragging down your average? Without clear answers to these questions, every marketing and pricing decision is based on instinct rather than evidence — and money is being left on the table every single day.
The Solution
Revenue Intelligence That Actually Makes Sense.
HotPilot's Revenue Analytics connects your booking data, marketing channels, and property performance into one coherent picture. Multi-touch attribution shows you every step in the guest's path to booking. Channel analytics break down revenue, cost, and margin by source. Unit efficiency metrics reveal which rooms and room types are delivering — and which need attention. All of it is available in real time, without needing a data analyst.
WHAT WE MEASURE
Every Metric That Drives
a Revenue Decision
Multi-Touch Attribution
See every touchpoint in a guest's journey — from first click to final booking. Understand which marketing investments are actually driving revenue, not just traffic.
Channel Net Revenue
Gross revenue is only part of the story. HotPilot calculates net revenue per channel after OTA commissions and payment fees — so you know your true margin by source.
Unit & Room Type Efficiency
Compare RevPAR, occupancy, ADR, and upsell revenue across individual rooms and room categories. Identify your top performers and optimise underperforming units.
Guest Behaviour Analytics
Track booking windows, length of stay patterns, repeat visit rates, and spend per stay. Use behavioural data to build smarter pricing and marketing strategies.
Demand Forecasting
Spot upcoming demand peaks and troughs before they happen. HotPilot analyses historical patterns and forward-looking signals to help you price ahead of the market.
Upsell & Ancillary Revenue
Track every euro generated beyond the room rate — upgrade revenue, F&B sales, activities, transfer bookings. See which upsell triggers are performing and which aren't.
Features
From Data to Decision.
In One Dashboard.
Know Which Channel Earned Every Booking
Most hotels attribute a booking to the last click — the OTA the guest happened to book through. But the real journey is more complex. A guest might have found you through Google, researched you on your website, seen a retargeting ad on Instagram, and then booked on Booking.com. HotPilot's multi-touch attribution model tracks the whole journey and assigns credit accordingly — so you understand the true value of each marketing investment.
Compare Channels by What They Actually Cost You
Revenue per channel looks very different before and after commissions. HotPilot calculates net revenue for every channel — Booking.com, Airbnb, Expedia, direct, and others — and ranks them by real profitability. This makes it immediately obvious where you should be investing in direct booking growth and where you're paying too much to acquire guests you could own.
Which Rooms Are Working Hardest for You?
Not all rooms perform equally — and you can't fix what you can't see. HotPilot's unit efficiency analytics give you a detailed performance breakdown by room, room type, and floor. See RevPAR, ADR, and occupancy at the unit level, identify chronic underperformers, and test whether pricing changes, room renovations, or different channel distribution actually move the needle.
Know Which Channel Earned Every Booking
Most hotels attribute a booking to the last click — the OTA the guest happened to book through. But the real journey is more complex. A guest might have found you through Google, researched you on your website, seen a retargeting ad on Instagram, and then booked on Booking.com. HotPilot's multi-touch attribution model tracks the whole journey and assigns credit accordingly — so you understand the true value of each marketing investment.
Compare Channels by What They Actually Cost You
Revenue per channel looks very different before and after commissions. HotPilot calculates net revenue for every channel — Booking.com, Airbnb, Expedia, direct, and others — and ranks them by real profitability. This makes it immediately obvious where you should be investing in direct booking growth and where you're paying too much to acquire guests you could own.
Which Rooms Are Working Hardest for You?
Not all rooms perform equally — and you can't fix what you can't see. HotPilot's unit efficiency analytics give you a detailed performance breakdown by room, room type, and floor. See RevPAR, ADR, and occupancy at the unit level, identify chronic underperformers, and test whether pricing changes, room renovations, or different channel distribution actually move the needle.
Impact
Hotels That Know Their Numbers Grow Faster
average direct booking share growth in year one
RevPAR improvement from data-driven pricing decisions
of channels tracked in one dashboard, no exports
data from booking to dashboard — no overnight delays
FAQ
Frequently Asked Questions
Everything you need to know about this feature.
Online
No. HotPilot's Revenue Analytics is designed for hotel operators, not data analysts. Every metric is explained in plain language and the default dashboards cover the most important KPIs out of the box. For users who want to go deeper, custom reports and filters are available without any coding required.
Online
HotPilot tracks the touchpoints that happened before the OTA booking — visits to your direct website, engagement with your booking engine, marketing campaigns you ran. This lets you see the full picture: the OTA may have taken the last click, but your direct marketing may have played a critical role in bringing that guest to the decision point.
Online
Yes. Every metric in HotPilot can be compared year-over-year, month-over-month, or against a custom period of your choice. This makes it easy to understand whether your performance improvements are real or simply seasonal effects — and to track progress against targets over time.
Online
Yes. HotPilot integrates with the most widely used PMS platforms in the market. Your reservation and revenue data flows in automatically, which means the analytics are always current without any manual data entry or file uploads.
Stop Guessing.
Start Growing.
Connect your channels, see your data, and make revenue decisions with confidence. HotPilot's analytics take minutes to set up and deliver insights from day one.