Know Exactly What Drives Every Booking.
Track every touchpoint from first click to confirmed reservation. Understand which channels, campaigns, and moments actually convert — and stop guessing where to invest your marketing budget.
The Problem
You're Spending on Marketing You Can't Measure.
You run ads, send emails, list on OTAs, and invest in SEO — but at the end of the month you can't say which one actually convinced the guest to book. Without attribution, every budget decision is a guess. And guesses are expensive.
The Solution
See the Full Picture. Invest in What Works.
HotPilot maps every touchpoint in the guest journey — from the first ad impression to the booking confirmation page — and assigns revenue credit accurately across all channels. So you know what's working, what's wasted, and where to double down.
Features
From First Click to Final Booking.
Credit Every Channel That Earned It.
Most bookings involve more than one touchpoint. HotPilot supports first-touch, last-touch, and position-based attribution models — so you can measure the true contribution of every channel, from paid search to OTA referral to direct email.
See the Path Every Guest Took.
Visualise the exact sequence of touchpoints — search, ad, website visit, email open, booking engine entry — that led to a confirmed reservation. Spot the journeys that convert best and replicate them at scale.
Every Channel Ranked by What It Actually Earns.
Compare sessions, bookings, conversion and revenue side by side across all acquisition channels — under the attribution model you choose. Net revenue after OTA commissions shows where your margins are strongest, and ad spend and ROAS are reported per Meta ad.
Find Where Guests Leave — and Fix It.
Track conversion rates at every stage of the booking funnel: from landing page to date search, room selection, guest details, and payment. Identify the steps with the highest abandonment and act on them with precision.
Credit Every Channel That Earned It.
Most bookings involve more than one touchpoint. HotPilot supports first-touch, last-touch, and position-based attribution models — so you can measure the true contribution of every channel, from paid search to OTA referral to direct email.
See the Path Every Guest Took.
Visualise the exact sequence of touchpoints — search, ad, website visit, email open, booking engine entry — that led to a confirmed reservation. Spot the journeys that convert best and replicate them at scale.
Every Channel Ranked by What It Actually Earns.
Compare sessions, bookings, conversion and revenue side by side across all acquisition channels — under the attribution model you choose. Net revenue after OTA commissions shows where your margins are strongest, and ad spend and ROAS are reported per Meta ad.
Find Where Guests Leave — and Fix It.
Track conversion rates at every stage of the booking funnel: from landing page to date search, room selection, guest details, and payment. Identify the steps with the highest abandonment and act on them with precision.
Impact
Numbers That Speak for Themselves
Booking touchpoints tracked
Attribution models supported
Journey data updates
Channel, ranked by revenue
FAQ
Frequently Asked Questions
Everything you need to know about attribution and journey analytics.
Online
HotPilot tracks all major acquisition channels including paid search and social ads, organic search, email campaigns, OTA referrals, direct website visits, WhatsApp campaigns, and QR code scans. Any channel that leads a guest to your booking engine can be attributed.
Online
Multi-touch attribution decides which channel gets the credit when a guest arrives more than once before booking — not just the last click. You can choose first-touch (all credit to the channel that opened the journey), last-touch (all credit to the last non-direct channel before the booking) or position-based (a share you set — 80/20 by default — between the opening and the closing channel). Your property picks its default model in Settings; the report can switch model per view.
Online
Yes, a lightweight HotPilot tracking snippet is added to your website once during setup. This captures session data, UTM parameters, and booking engine events. For OTA referrals, attribution is handled automatically via our channel manager integrations — no extra code required.
Online
Yes. Any campaign with UTM parameters — Google Ads, Meta, email newsletters, WhatsApp blasts — is automatically tracked and attributed. You can filter the attribution report by source, campaign and device to see exactly which traffic converts, and the ads report shows spend, bookings and ROAS per Meta ad.
Online
HotPilot deducts the known commission rate for each OTA from that OTA's booking revenue, giving you a net revenue figure per booking source in your analytics. This lets you compare the true profitability of a Booking.com guest versus a direct booking — side by side.
Stop Guessing.
Start Attributing.
Every pound, euro, or dollar you spend on marketing should be traceable to a booking. HotPilot makes that possible — for every channel, every campaign, every guest.